MOHAMAD JBARA

Spearheaded comprehensive commercial, sales, and marketing operations across Kuwait, driving significant market share growth and brand presence for a diverse portfolio.

• Successfully launched Krispy Kreme Doughnuts in the Kuwaiti FMCG market, establishing strong brand presence and distribution channels.
• Orchestrated nationwide distribution for Fuchsia (AL HASA Automatic Bakery), achieving comprehensive market coverage and increased product accessibility.
• Implemented advanced ERP systems and van sales tracking, enhancing operational efficiency and data accuracy for sales performance monitoring.
• Drove product portfolio expansion through strategic collaborations with global brands including Nestlé (KitKat), Nutella, Lotus, and Ferrero.
• Cultivated strong investor relations and played a key role in organizational transformation post-acquisition, ensuring strategic alignment and business continuity.

Directed all modern trade operations, including COOPs, key accounts, and supermarkets, optimizing sales strategies and channel performance.

• Managed and coached a high-performing team of 6 supervisors and 67 sales personnel, fostering talent development and achieving sales targets.
• Streamlined delivery processes, including DSD and warehouse models, resulting in significant reductions in lead time and improved supply chain efficiency.
• Led Annual Operating Plan (AOP) forecasting, target setting, and promotional planning, ensuring alignment with strategic objectives and market demands.
• Negotiated critical Business Development Agreements (BDA/CDA) with key retail partners, enhancing product visibility and market share across modern trade channels.

Managed the entire Nestlé product portfolio performance in Kuwait, driving market share growth and strategic brand positioning.

• Developed and implemented effective route-to-market strategies, significantly increasing product penetration and distribution efficiency across Kuwait.
• Conducted in-depth competitive analyses and optimized category planograms, leading to enhanced shelf presence and sales performance.
• Delivered impactful presentations on market share and brand positioning to key stakeholders, influencing strategic decisions and market initiatives.

Drove significant sales and marketing initiatives, achieving exceptional market growth and brand expansion in Kuwait.

• Achieved a remarkable 100% sales growth in the Kuwait market within a 3-year period, significantly expanding market share.
• Successfully launched key SKUs, including Baby Fine, Cinderella Napkins, and Fine Diapers, establishing new product categories in the market.
• Conducted comprehensive pricing and promotional analyses across categories, optimizing strategies to enhance profitability and market competitiveness.